Customer-centric research
The work starts with the people a brand needs to reach, serve, and persuade.
About
customer insight builds stronger brands.
Madison Brand Consulting supports businesses and organizations by helping them develop and grow their brands with a customer-centric focus. Our recommendations are grounded in rigorous quantitative research, not guesswork.
Point of view
evidence with a practical job.
MBC brings academic research discipline into practical brand decisions: what customers believe, which segments matter, how a brand should be positioned, and what message is worth putting into market.
Quantitative rigor
Surveys, segmentation, and experiments create evidence strong enough to guide decisions.
Brand-building action
Findings become positioning, messaging, identity, pricing, product, and advertising direction.
Primary trust anchor
research leadership.
Mehdi T. Hossain, PhD
Founder, CEO & Director of Research
Dr. Hossain is a widely published professor of marketing and the research mind behind MBC. He holds a PhD in Marketing from the University of Texas at Arlington (2014) and degrees in Economics from the University of Dhaka, Bangladesh. His research has appeared in journals including the Journal of Consumer Research and has been featured by NPR, WalletHub, and Providence Business News.
view teamhuman judgment, amplified by AI.
Mike Egidio and GetMeFound support Madison Brand Consulting as a strategic technology partner.
GetMeFound
Mike Egidio, Strategic Technology Partner
Mike Egidio and GetMeFound help translate MBC's research rigor into modern, discoverable systems - including the website, structured AI context, and the technical foundation behind Oria.
Mike on LinkedIn