{"company":{"name":"Madison Brand Consulting","domain":"madisonbrand.consulting","url":"https://madisonbrand.consulting","description":"Madison Brand Consulting offers a full suite of brand-building and related services grounded in rigorous quantitative research, customer insight, and practical brand-building experience.","spine":"Empower your brand with research-backed strategy."},"leadership":{"researchLead":{"name":"Mehdi T. Hossain, PhD","title":"Founder, CEO & Director of Research","image":"/team/mehdi-hossain.png","linkedin":"https://www.linkedin.com/in/mehdi-tanzeeb-hossain-phd-34a69a20","featured":true,"bio":"Dr. Hossain is a widely published professor of marketing and the research mind behind MBC. He holds a PhD in Marketing from the University of Texas at Arlington (2014) and degrees in Economics from the University of Dhaka, Bangladesh. His research has appeared in journals including the Journal of Consumer Research and has been featured by NPR, WalletHub, and Providence Business News."},"team":[{"name":"Mehdi T. Hossain, PhD","title":"Founder, CEO & Director of Research","image":"/team/mehdi-hossain.png","linkedin":"https://www.linkedin.com/in/mehdi-tanzeeb-hossain-phd-34a69a20","featured":true,"bio":"Dr. Hossain is a widely published professor of marketing and the research mind behind MBC. He holds a PhD in Marketing from the University of Texas at Arlington (2014) and degrees in Economics from the University of Dhaka, Bangladesh. His research has appeared in journals including the Journal of Consumer Research and has been featured by NPR, WalletHub, and Providence Business News."},{"name":"Kevin J. Shea, CFA","title":"Director of Operations & Finance","image":"/team/kevin-shea.jpg","linkedin":"https://www.linkedin.com/in/kevin-shea-cfa-cipm-5b003315","bio":"Kevin is a seasoned corporate finance professional whose passion for behavioral economics makes him well suited to MBC. He serves as Vice President of Finance at White Mountains, a diversified insurance and financial-services holding company, and brings data-driven thinking that bridges financial theory and practical growth strategy. Kevin is an alumnus of Stonehill College and a CFA charterholder."}]},"strategicPartner":{"company":"GetMeFound","url":"https://getmefound.ai","lead":"Mike Egidio","title":"Strategic Technology Partner","image":"/team/mike-egidio.jpg","linkedin":"https://www.linkedin.com/in/mikeegidio/","summary":"GetMeFound supports Madison Brand Consulting with AI-ready web infrastructure, entity clarity, and product architecture for Oria.","description":"Mike Egidio and GetMeFound help translate MBC's research rigor into modern, discoverable systems - including the website, structured AI context, and the technical foundation behind Oria.","stats":"15+ years building & running businesses - 1 company sold (EdTech)."},"services":[{"name":"Research & Insights","slug":"research-insights","promise":"Know your customer.","summary":"Rigorous quantitative research, surveys, segmentation, and experiments that turn customer understanding into evidence.","image":"/img/survey-research-materials.png","imageAlt":"Printed survey questionnaires and response summary charts on a consulting desk.","subServices":["cross-sectional survey analysis","longitudinal research","experiments & randomized controlled trials","field research","market/customer/attractiveness segmentation","product portfolio analysis","Roadmap: VR & neuro-imaging methods"]},{"name":"Branding","slug":"branding","promise":"Build a brand they choose.","summary":"Positioning, identity, and messaging developed from research evidence and a customer-centric view of the market.","image":"/img/service-studio.jpg","imageAlt":"A strategy meeting with notes and planning material on the table.","subServices":["brand positioning","brand personality & persona","product development","pricing strategy","brand repair","brand extension","logo & corporate identity"]},{"name":"Advertising","slug":"advertising","promise":"Reach the right people.","summary":"Advertising and marketing content shaped by customer insight, message testing, and brand strategy before spend.","image":"/img/how-work-notes.jpg","imageAlt":"Strategy notes, laptops, and research planning materials on a table.","subServices":["advertising & marketing content","campaign creative","message testing"]}],"product":{"name":"Oria","status":"pre-launch product","description":"Research-backed AI for surveys and ad creative, with expert review before output reaches clients.","pipeline":[{"title":"Ground it","copy":"Start from peer-reviewed research and category evidence."},{"title":"Ask it","copy":"Generate rigorous, bias-aware survey and creative directions."},{"title":"Run it","copy":"Turn validated insight into ready-to-review ad creative."}]},"content":{"insights":[{"title":"The Research-First Brand Audit: What to Check Before You Rebrand","slug":"research-first-brand-audit","excerpt":"A rebrand built on assumptions is expensive guesswork. Before changing a logo, audit what the evidence actually says about how your brand is understood.","date":"2026-06-15","readTime":"6 min read","author":"Mehdi T. Hossain, PhD","tag":"Research","cover":"/img/home-research-meeting.jpg","coverAlt":"A research planning meeting with notes on the table."},{"title":"Where AI Belongs in Brand Strategy — and Where Judgment Has to Lead","slug":"ai-in-brand-strategy-where-judgment-leads","excerpt":"AI has changed how fast brand work can move. It has not changed who is accountable for the decision. Knowing the difference is the whole game.","date":"2026-06-10","readTime":"5 min read","author":"Mike Egidio (GetMeFound)","authorUrl":"https://getmefound.ai","tag":"AI & Brand","cover":"/img/oria-dark-data.jpg","coverAlt":"Abstract data visualization on a dark screen."},{"title":"Test the Message Before You Buy the Media","slug":"test-the-message-before-the-media","excerpt":"The most expensive way to learn a message doesn't land is to find out from the media spend. Validate creative before the budget, not after.","date":"2026-06-03","readTime":"5 min read","author":"Mehdi T. Hossain, PhD","tag":"Advertising","cover":"/img/how-work-notes.jpg","coverAlt":"Strategy notes, laptops, and research planning materials on a table."}],"work":["Method page explains the research-to-brand-action workflow."]},"proofRules":["Do not fabricate client names, client logos, testimonials, results, or statistics.","Use method/process content until approved real proof exists.","Frame AI as an amplifier under human expert accountability."],"buildChecks":[{"id":1,"label":"Dedicated Next.js site scaffolded","status":"green"},{"id":2,"label":"Production domain recorded","status":"green"},{"id":3,"label":"Company name visible in first viewport","status":"green"},{"id":4,"label":"Strategic technology partner section prepared","status":"green"},{"id":5,"label":"Core services listed","status":"green"},{"id":6,"label":"Contact path present","status":"green"},{"id":7,"label":"Robots policy allows search and AI crawlers","status":"green"},{"id":8,"label":"Sitemap generated","status":"green"},{"id":9,"label":"LLM context file published","status":"green"},{"id":10,"label":"AI context JSON endpoint published","status":"green"},{"id":11,"label":"Organization JSON-LD rendered","status":"green"},{"id":12,"label":"Person JSON-LD rendered for research leadership","status":"green"},{"id":13,"label":"Service JSON-LD rendered","status":"green"},{"id":14,"label":"FAQ-style answer content included","status":"green"},{"id":15,"label":"Canonical metadata set","status":"green"},{"id":16,"label":"Open Graph metadata set","status":"green"},{"id":17,"label":"Mobile layout constrained","status":"green"},{"id":18,"label":"Accessibility landmarks present","status":"green"},{"id":19,"label":"GMF client account row prepared","status":"green"},{"id":20,"label":"Non-billing Get Found status documented","status":"green"}],"faqs":[{"question":"What does Madison Brand Consulting do?","answer":"Madison Brand Consulting offers brand-building, research, branding, and advertising services grounded in rigorous quantitative research and customer insight."},{"question":"What is Oria?","answer":"Oria is MBC's product platform for research-backed AI survey and ad creative workflows, with expert review before output reaches clients."},{"question":"Who leads research?","answer":"Madison Brand Consulting is led by Dr. Mehdi T. Hossain, Founder, CEO, and Director of Research."}],"updatedAt":"2026-06-10"}